Advertisers used by banned sellers in Flippa auctions

In a previous post, I listed the top Flippa advertisers, gained through the node.js web scraper. Which advertisers are mentioned most often in auctions by banned sellers?

[table class=”table table-striped”]

Number of domains listed by banned sellers, Total number of domains, Advertiser, % Banned

1405,30044,adsense,5%
1091,21567,amazon,5%
1082,21016,clickbank,5%
370,13454,unknown,3%
355,4315,commission junction,8%
164,1410,infolinks,12%

[/table]

As you can see, there is a big drop in the “unknown” category, and a big increase in banned accounts associated with Infolinks and CJ. After visual inspection, the following factors seem to be at play:

  • Auctions without much information listed are likely to end unsold
  • In a small number of cases, advertisers banned from adsense or other networks may move on to other, smaller networks, but it is nearly impossible to measure this
  • Infolinks is commonly used in template style listings, as a potential revenue increase for the new site owner – presumably this means it isn’t, or sellers would use it to increase the value of their listings. This is a useful finding, as one factor that clearly identifies over-hyped listings.