|Number of domains listed by banned sellers||Total number of domains||Advertiser||% Banned|
As you can see, there is a big drop in the “unknown” category, and a big increase in banned accounts associated with Infolinks and CJ. After visual inspection, the following factors seem to be at play:
- Auctions without much information listed are likely to end unsold
- In a small number of cases, advertisers banned from adsense or other networks may move on to other, smaller networks, but it is nearly impossible to measure this
- Infolinks is commonly used in template style listings, as a potential revenue increase for the new site owner – presumably this means it isn’t, or sellers would use it to increase the value of their listings. This is a useful finding, as one factor that clearly identifies over-hyped listings.