In a previous post, I listed the top Flippa advertisers, gained through the node.js web scraper. Which advertisers are mentioned most often in auctions by banned sellers?
[table class=”table table-striped”]
Number of domains listed by banned sellers, Total number of domains, Advertiser, % Banned
1405,30044,adsense,5%
1091,21567,amazon,5%
1082,21016,clickbank,5%
370,13454,unknown,3%
355,4315,commission junction,8%
164,1410,infolinks,12%
[/table]
As you can see, there is a big drop in the “unknown” category, and a big increase in banned accounts associated with Infolinks and CJ. After visual inspection, the following factors seem to be at play:
- Auctions without much information listed are likely to end unsold
- In a small number of cases, advertisers banned from adsense or other networks may move on to other, smaller networks, but it is nearly impossible to measure this
- Infolinks is commonly used in template style listings, as a potential revenue increase for the new site owner – presumably this means it isn’t, or sellers would use it to increase the value of their listings. This is a useful finding, as one factor that clearly identifies over-hyped listings.
Hi Gary, thanks for this follow up post. Interesting stuff, as usual 🙂
Just some questions. Did you exclude domain only sales (some parked domains do show Adsense and other ads)?
Have you been using Weka to mine the data?