Advertisers used by banned sellers in Flippa auctions

In a previous post, I listed the top Flippa advertisers, gained through the node.js web scraper. Which advertisers are mentioned most often in auctions by banned sellers?

Number of domains listed by banned sellers Total number of domains Advertiser % Banned
1405 30044 adsense 5%
1091 21567 amazon 5%
1082 21016 clickbank 5%
370 13454 unknown 3%
355 4315 commission junction 8%
164 1410 infolinks 12%

As you can see, there is a big drop in the “unknown” category, and a big increase in banned accounts associated with Infolinks and CJ. After visual inspection, the following factors seem to be at play:

  • Auctions without much information listed are likely to end unsold
  • In a small number of cases, advertisers banned from adsense or other networks may move on to other, smaller networks, but it is nearly impossible to measure this
  • Infolinks is commonly used in template style listings, as a potential revenue increase for the new site owner – presumably this means it isn’t, or sellers would use it to increase the value of their listings. This is a useful finding, as one factor that clearly identifies over-hyped listings.

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1 comment so far ↓

#1 Clinton on 06.30.12 at 2:25 pm

Hi Gary, thanks for this follow up post. Interesting stuff, as usual :)

Just some questions. Did you exclude domain only sales (some parked domains do show Adsense and other ads)?

Have you been using Weka to mine the data?

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