Advertisers used by banned sellers in Flippa auctions
June 21st, 2012 | Business, Data Mining, Data Science
In a previous post, I listed the top Flippa advertisers, gained through the node.js web scraper. Which advertisers are mentioned most often in auctions by banned sellers?
|Number of domains listed by banned sellers
|| Total number of domains
|| % Banned
As you can see, there is a big drop in the “unknown” category, and a big increase in banned accounts associated with Infolinks and CJ. After visual inspection, the following factors seem to be at play:
- Auctions without much information listed are likely to end unsold
- In a small number of cases, advertisers banned from adsense or other networks may move on to other, smaller networks, but it is nearly impossible to measure this
- Infolinks is commonly used in template style listings, as a potential revenue increase for the new site owner – presumably this means it isn’t, or sellers would use it to increase the value of their listings. This is a useful finding, as one factor that clearly identifies over-hyped listings.
Tags: data mining, flippa, fraud detection, statistics, weka